![]() ![]() Data collected via interviews, web queries, focus groups, and from new and existing public opinion survey results will be used to inform the development of a communication strategy comprising short-term responses to events and guidance towards a long-term educational campaign, with both approaches using multilingual and multimodal outreach materials. Florida red tide is a higher-than-normal concentration of a naturally occurring, microscopic algae called Karenia brevis, often abbreviated as K. Response: A multi-faceted approach to participatory research methods will be used to develop this communication strategy. Participation and collaboration with stakeholders are central to the success of a statewide communication strategy that seeks to develop innovative educational approaches and messaging to better communicate and promote the use of science-based information in decision-making during red tide events. Accurate and effective communication is essential for ensuring public safety and protection of the local economy. Relevance: Harmful algal blooms (HABs) of the toxin-producing dinoflagellate Karenia brevis occur frequently throughout the Gulf of Mexico. Pinellas County and the Florida Fish and Wildlife Conservation Commission are monitoring red tide levels and testing area waters every two to three days. The toxins from red tide can also affect. Forecasts by the USF-FWC Collaboration for. Reports of fish kills and respiratory irritation were received over the past week from Pinellas, Manatee and Sarasota counties. Medium concentrations were reported at Manasota and Blind Pass beaches. resident and visitor) wants by developing a better social science understanding of preferred red tide information, formats, and delivery modes. Florida is particularly vulnerable to red tide, and outbreaks have been reported along the states coast for decades. Red tide is still being found in southern Sarasota County, from Nokomis and Venice Beach southward. Recap: Researchers are working to advance red tide communications by aligning practitioners (i.e. ![]()
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